ABOUT

Experience implementing and directing a team of UX professionals.  Have exceled in all areas of user experience, user centered design, accessibility, user research, usability testing & analysis, requirements gathering and authoring of detailed specifications for developers. Consulted upon, planned, orchestrated, and developed user experiences and strategy for large enterprise B2B / B2C clients globally including web, mobile, omni-channel, as well as customizing the authoring experience for their CMS platforms (Adobe CQ, Documentum, Autonomy/Interwoven,Wordpress, Hybris, etc.)  Have worked on-site, off-site, off shore, and have worked in an Agile/Scrum environment as well as waterfall. 15 Year history of creating user experiences that inspire and empower consumers. Presently located in Boca Raton FL.  Willing to relocate.

SKILLS SUMMARY

Wireframing | Prototyping Axure Proto.io InvisionApp Balsalmiq Omnigraffle Visio Sketch Adobe Creative Suite

User Research & Testing Moderated & Un-Moderated Testing Lab & Remote TeaLeaf VerifyApp EyeQuant Contextual Interviews & Ethnography In-Store Testing & Studies Analysis, Reports, Recommendations

508 / WCAG 2.0 Accessibility Compliance Sheriff NVDA / JAWS WAI-ARIA Juicy Studio WAVE Keyboard Navigation Compliance Audits VPAT Authoring

PROFESSIONAL EXPERIENCE

User centered design / User research & usability testing

Ø         User Experience Architecture / User Research / Usability Testing & Analysis

v        Team leadership, mentoring, direction, resource planning, resource utilization, team building.

v        Monitor profit margins and team utilization to maintain successful UX & User Research practice.

v        Responsible for service offerings, UX strategy, templates and deliverables.

v        Identify additional opportunities at new and existing accounts as well as partnership management.

v        Develop and review sales proposals, project estimations, and SOW’s.

v        Agile / Lean UX environments (JIRA), daily standups, sprint planning, grooming sessions, etc.

v        Perform heuristic reviews and evaluations of client and competitor sites and mobile platform applications.

v        User Research – Conduct contextual in person observation and interviews with target users to discover and understand mental models and behaviors. (User Centered Design philosophy)

v        Research  & Analysis – Discover and analyze information & data obtained through usability research and testing that informs critical design decisions and helps drive future enhancements.

v        Usability Testing & A-B Testing – Conduct moderated and unmoderated usability testing and or A-B Testing (lab based and remote), click tests, memory tests, taxonomy studies, etc., analyze the results and create recommendations for improved user experience and improved content strategy.

v        Persona Development – Define target users and author detailed user personas.

v        Modeling & Task Flow Creation – Conceptualizing ideal user paths/task flows/scenarios.

v        Building navigational systems, sitemaps, and wireframe creation.

v        Rapid prototyping – Create “clickable” prototypes that help validate the proposed user experience and information architecture (Axure, InvisionApp, Proto.io).

v        Mobile site & app architecture & design

v        User experience development for tangible products requiring human computer interaction such as kiosks, ATM’s, handheld devices, computers, printers, etc.

v        Accessibility & Compliance (508 / WCAG 2.0), audits, validation, VPAT authoring

Ø         CMS (Content Management System) – Autonomy-Interwoven, Documentum, Wordpress, Hybris, and

Adobe CQ/AEM

v        Creates custom user experiences that enhance the usability of the CMS tool itself.  This simplifies, enriches, and reduces time on task for the content authors.

v        Author specification documentation for developers that detail architecture and functionality of page templates and CMS components.

 

EMPLOYMENT

Office Depot (2014- Present)                                                                                                                                               Principal – User Experience Research & Testing

v        Responsible for leading user research and usability testing in an Agile, omni-channel environment. Daily activities include: Taking an innovative conceptual prototype and validating ideas in order to drive and inform further enhancements and critical design decisions based on user wants & needs as well as business objectives. UX Initiatives are based on UCD methodology where the user is part of each phase of the design process. This data driven / user centered approach is proven to reduce risk, increase user satisfaction, increase brand loyalty and ultimately conversions. Other daily activities include being part of the eCommerce User Experience Leadership Team. Originally hired as a Sr. eCommerce UX Architect (June 2014 – Dec 2014). Promoted to eCommerce Leadership Team and placed in charge of the User Experience Research & Testing practice as well as accessibility (508 / WCAG 2.0 AA compliance) – Jan 2015 – Present.

LexisNexis (2011- 2014)                                                                                                                                               Chief User Experience Software Architect / Accessibility Lead for Legal Division

v        Responsible for driving UX initiatives across all software products company wide.  In charge of leading accessibility for legal division in both software and web to ensure compliance with WCAG 2.0, 508 Compliance, and alignment with corporate accessibility policy. (Contractor)

Razorfish  (2011-2013)                                                                                                                                                           User Experience Director

v        Responsible for driving and leading UX initiatives company wide.  In charge of user experience for key accounts.

 

Aquity Group / Accenture (2010-2011)

Principal Consultant - UX Architect

v        Principal UX Architect for enterprise ecommerce clients (Contractor)

 

Bridge Worldwide  / Possible Worldwide / WPP Group (2008-2010)                                                                                                                                                        

Principal Consultant - Senior UX Architect

v        Principal User Experience Architect responsible for top A list clients

 

Artisan (2000-2008)

         Chief Experience Manager – UX Architect

v        Top A-List Chief UX Architect.  Managed and directed user experience for enterprise level B2B and B2C clients globally. Experience with UX setup & start-up for companies choosing to start their own UX practice and teams. (Contractor)

________________________________________________________________________________________________________

Certifications TeaLeaf Certification - 2015 Predictive Analytics Advanced Certification – 2014 Adobe CQ/AEM CMS – 2012 Awards Retail Standard of Excellence – 2011 Shopping Standard of Excellence – 2010        Cannes Lions Gold Award – 2009 Outstanding Website - 2009 Beverage Standard of Excellence – 2008

Affiliations IXDA – Interaction Design Association Human Factors Ergonomics Society Mobile User Experience Professionals Education The Ohio State University                               (CNS – Computer Network Systems)